Post practice is passionate about providing two services. Firstly, the
opportunity to stay in an amazing environment. Secondarily, to develop people
in their creative passion. We believe that whether you are an individual
looking for a change in career or a person who is seeking training through
creative workshops, we can offer you an enjoyable stay and skills that will
stay with you for a lifetime.
Post Practice was a collaborative
project aiming to conceptually transform one of the rooms in the Sheffield Institutes
of Art building (SIA) into a hotel room. The Head Post Office's history and
architecture combined with the contemporary context of the SIA’S inhibition of
the space was a brilliant starting point. The project included creating a brand
identity for the whole experience from choosing a suitable room, creating a
wayfinding system to a welcome pack. In a busy creative environment, it was
crucial we incorporated this into our identity. We wanted to create a
meaningful stay and believe that creativity is within everyone and we should
all have the opportunity to explore it. Sometimes the only limitations we have
is time, in this stay we have designed the time to indulge creative passion.
Post Practice Hotel is unique in the sense that it is derived by
history inspiring the look and feel of the hotel. Post Practice is enriched
with the historical nature of the building as well as combining more
contemporary components. It’s a chance to unwind and explore creative avenues.
The combination of both old and new allows for new ideas to be explored while
preserving the cultural heritage of the Head Post Office Building.
Post Practice’s rich heritage
inspired style design provides visitors with a welcoming home away from home
stay. The rich local flavour is hidden within the walls, the strong personality
is expressed through the art and design featured throughout. A chance to
explore the surrounding area allows guests to meet locals and see what
Sheffield has to offer.
The Post Practice Hotel is centred around the idea of the arts: meaning the
visual elements are what carries the brand culture. The colour palette speaks
for itself: modern, yet historical, while displaying Post Practice’s strong
personality. With such a strong colour system, adding the graphic elements not
only compliment the word mark typeface, but also can be used in different
systems and applications. The heritage of the Building the experience sits in
is explored in the logo stamp. The geometric forms found throughout the brand
identity were derived from the typeface Woodland (the logo). The sharp serifs,
and geometric forms create beautiful shapes.