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______ Brand Gap App

Fundamentally, Brand Gap is a conceptual app created in response to an initial investigation in Patagonia - a highly ethical brand. The app aims to inform consumers the ethical transparency of any fashion brand focusing mainly on brands that could do a lot more to be sustainable. The consumer simply scans the fractured brand logo revealing an ethical rating and the brand gap.

Brand Gap App︎

Brand application (Topshop)︎

Brand application (H&M)︎